As the internal requirements for semiconductors at Nortel diminished, a separate section capable of designing and developing units for external clients was being created ¬

MediaBox was tasked with designing a brand identity to represent a group of professionals to explore global markets for their product – Nortel’s semiconductors division – Global Explorers ¬

The iconography and name developed by MediaBox was used in a number of products to generate a buzz about the creation of the group, and to foment pride amongst it’s members