The design constraints for the development of Industry Canada’s corporate display system products, were challenging, but the solution we developed was pleasingly elegant as well as functional ¬

It was required that the imagery conform to an established common look (“three rounded corner squares”), be sufficiently flexible that the same identity could be applied from one display system to another regardless of size, and allow full scalability for other non-display marketing products, such as a kit folder ¬

The final deliverable also included a short User Manual, to help designers and manufacturers from across the country apply the identity over a variety of products, ensuring wide product consistency and broad public recognition