Cross Linking, also called Reciprocal Linking, refers to the process of linking between two sites ¬

This is a good SEO* practice, often done for the purpose of increasing the sites’ popularity with search engines. Following links is a way in which search engines find and crawl web sites to index their information. In other words, this activity helps open doors to search engines, and helps promote your web site ¬

We are currently encouraging our clients and suppliers to cross link their web sites and ours to help each other. If you believe we should cross link your web site address with ours, please let us know 

* Search engine optimization. The process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings.